Here’s a very abbreviated guide I made based on a similar guide in the above-mentioned book. I summarized some stuff and added some of my own information to it, too. I tried to condense the information into a brief guide—hopefully you can use it to make your writing as effective as possible.
“Use anti-seize on everything you can use it on. Put it between your brake rotors and hub flange, and between the rotor and wheel. Put it on exhaust parts too. I once put anti seize on a tailpipe and later, I could slide the pipe out of the muffler (after the tailpipe rusted away again).”
The last thing a customer wants or needs is an old-fashioned salesman pushing products on them. That’s why building trust, educating customers, and keeping people connected to your business with online content is so important.