The old sales tactics aren’t quite as effective as they used to be.
Your customers have access to much more information than they used to, and they can comparison shop and buy from online outlets all over the globe. They can read reviews from customers like them, and they no longer have to rely only on the seller for product information.
The last thing a customer wants or needs is an old-fashioned salesman pushing products on them. That’s why building trust, educating customers, and keeping people connected to your business with online content is so important.
What is content marketing anyway? According to the Content Marketing Institute, it’s “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.”
Content marketing is a strategy carefully developed to grow and sustain your business and its customer base.
What are the wants, needs, interests, questions, concerns, and common problems that your customers have? What expertise do you have that is of use to them? What kind of content could you use that would inform, entertain, and educate your customers?
With the right content, you can become the “trusted expert” that your customers rely on when they have a question.
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