A whitepaper is usually written by businesses who sell to other businesses.  It’s an informative, lengthy document that serves to educate its audience on a specific topic.  If you’re running a business selling to other businesses, or a business selling to experienced enthusiasts,  you can use whitepapers to build your credibility and trust among your customers.  You can use them to educate your existing and potential customers, solving their problems and becoming a helpful resource to them, not just “…a bunch of salesmen that don’t know about my industry.”

“…Imagine you work for a company that sells kitchen cleaning equipment to restaurants and you write a whitepaper about the maintenance and inspection of commercial kitchens. That whitepaper is probably chock full of information about legal requirements for exhaust systems, cooking equipment, and cleanliness documentation that could put even the biggest kitchen maintenance enthusiast to sleep if read cover-to-cover. But it also serves as an incredibly useful reference for restaurant owners who want to know how to maintain their kitchens to pass inspection. Once they know how clean they need to keep their kitchens, then they’ll probably buy some expensive cleaning equipment from you because they see you as a helpful, detail-oriented, credible source.” Excerpt from “What is a White Paper” by: Lindsay Kolowich

Read more of this article on whitepapers at https://blog.hubspot.com/marketing/what-is-whitepaper-faqs

Here’s another, more academic article on whitepapers: https://owl.english.purdue.edu/owl/resource/546/1/

By writing (or hiring someone else to write) whitepapers, you can take advantage of the need to educate and inform your customers about industry trends, innovations, and regulations.  You can become a go-to resource of knowledge and experience.

I can help you with the sometimes tedious, time-consuming process of researching and writing a good, useful white paper.

Email me at joe@overthereef.com or use the contact form below to get in touch!

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